May be but it depends on how one defines success. If we discount rural population then it won't be as distribution plays a major role in India. Unlike here in US, Majority of the products including wireless connections are sold thru mom & pop shops in India. An average consumer pays money in exchange of some physical product rather going to a AppStore and download something. Given the circumstances, how does one grow its applications usage in India.
I believe that easiest answer lies in leveraging existing distribution coupling it with technology. Most of the smartphones or even medium range phones comes with micro-sd card slot. One can put the content URL on a cheap sd-card; wrap in a small pouch and sell it like other products in India. This SD card when inserted into the phone, downloads (or stream) content from the wireless operator site. To keep the costs low, the sd-card doesn't carry the content but the link. Also it helps in containing privacy as each link can be unique (when used becomes useless).
I believe that easiest answer lies in leveraging existing distribution coupling it with technology. Most of the smartphones or even medium range phones comes with micro-sd card slot. One can put the content URL on a cheap sd-card; wrap in a small pouch and sell it like other products in India. This SD card when inserted into the phone, downloads (or stream) content from the wireless operator site. To keep the costs low, the sd-card doesn't carry the content but the link. Also it helps in containing privacy as each link can be unique (when used becomes useless).
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